South Korean Zepeto chat mobile appHe arrived in Brazil earlier this week to engage with the local gamer community, which allows its users to interact in different 3D virtual worlds. Considering that “we are way ahead of other countries when it comes to interaction”, the platform offers games, social networks, branded content connectivity, among others.
It’s practically a huge metaverse, because It has 320 million registered usersZepeto plans to be the preferred choice for Brazilian gamers and also promises to work with local digital influencers. “The virtual characters with the most followers on social networks are Brazilians,” says Jay Lee, CEO of Naver Z, which developed the platform in the USA.
Famous players, including big names in music like BLACKPINK, Selena Gomez, and Twice, are busy with the South Korean platform. There’s also fashion, with campaigns from Gucci, Nike, Dior, Ralph Lauren, Adidas, Zara and Converse. As well as big brands like Disney, Nars, Hello Kitty, Converse, Samsung, Starbucks and Hyundai.
How to enter Zepeto?
with the slogan “another me in another universe”, Zepeto can be downloaded from both the official website and app stores for Android and iOS and offers unique avatars for each virtual identity. With them, users can create content that can go viral and even monetize it for unique and immersive experiences.
Today, Zepeto has more than 4 billion in-game content that has already guessed the platform environment and reached other social media, notably TikTok, with its hashtags. Has over 18 billion views.
The Zepeto community makes it easy for its players to participate in real-life interactive vlogs, dance videos, and even reality shows. Users will also be able to interact with the platform’s partner brands to create original, personalized content.
Source: Tec Mundo
