To the disappointment of many people, Instagram should have more videos and more and more like TikTok. Although not said as such, the information was personally confirmed by the head of the photo social network.

“I have to be honest. I really believe Instagram will have more videos over time. We saw this without making any changes. [as publicações do] feed it in chronological order,” argued Adam Mosseri, head of the social network.

Here’s what he’s telling short videos are taking over the platform, people seem to like content in this format. The Instagram director said that this was noticed, for example, because of the number of likes.

Although Mosseri argued that at some point it would be necessary to adapt the social network to have more videos, he made one point. “Instagram will continue to support photos. This is our legacy,” he said.


The Instagram boss posted the video mentioning it, possibly in response to a growing campaign. With the participation of giant influencers such as Kim Kardashian and Kylie Jenner, thousands of people participate in the signature campaign with a slogan such as “Make Instagram Instagram” or “Make Instagram to Instagram”.

The accusation of people is that Meta’s social network is becoming more and more like TikTok and will somehow prioritize videos over photos.

Actually, the platform offers cooking tips, makeup, pranks, sports arenas, etc. It’s trying to compete with TikTok from the Reels. Short videos are more prominent in people’s streams as they are mixed more with photos and ads.

Source: Tec Mundo

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