In April-June, 4.5 million smartphones worth 103 billion rubles were purchased in Russia. Device sales during this time fell by 30% in parts and rubles year on year. Two-thirds of devices purchased in April-June are smartphones from Chinese brands
The decline in sales at MTS, Beeline, Tele2, Megafon was confirmed. Operators explain the decline in demand, economic factors, Vedomosti writes.
Mobile operators together account for “just under 50%” of all smartphone sales in Russia, with the operator’s retail trade exceeding 15,000 stores across the country, Denis Kuskov, founder of the Telecom Daily agency, estimated.
Analysts attribute the drop in demand to falling real incomes for Russians and rising smartphone prices. “Purchasing power, geopolitics, fear of the future – all this does not contribute to buying an iPhone for more than 100,000 rubles,” summed up the head of the Content Review agency.
Before the start of the special operation in Ukraine, the demand for smartphones had skyrocketed. The reason was people’s fears about the possible introduction of US sanctions and the suspension of the importation of devices into the country, as well as the forecasts of experts about the increase in the price of equipment due to the semiconductor crisis.
Later, new smartphones began to be imported to analyze the pieces. “Yandex. The market began to buy used phones from users, and Megafon launched the sale of used and refurbished smartphones in April. They can be purchased on the operator’s website. This may take the company up to 5 % of your income.
Author:
karina pardaeva
Source: RB
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