Chinese suppliers have planned to enter the Russian market with umbrella brands. For example, M.Video-Eldorado intends to launch sales of a portable speaker under the Honor Choice brand.
This is happening against the background of a reduction in the range of the main manufacturers of electronic products. Due to the scarcity of proposals in the segment of consumer equipment, companies are actually launching their own brands, Vedomosti reported.
Mikhail Burmistrov, CEO of Infoline Analytics, noted that Chinese brands can now use the contract manufacturing scheme, as they have a large group of partners in China who may be interested in supplying equipment to the Russian market.
At the same time, analysts did not see any prospects for the Honor Choice portable speakers. On the one hand, they belong to budget devices, but on the other hand, sales of smart speakers are developing now, and with the advent of ChatGPT, smart speakers will only become more interesting.
Therefore, as experts suggest, the segment of portable speakers will not develop either in quantitative, qualitative or monetary terms. At the same time, sales of smart speakers will grow, they concluded.
- By March 2023, there was a surplus of household appliances in Russian warehouses. For the most part, these are domestic brand products produced at Chinese companies.
Author:
karina pardaeva
Source: RB
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