Interestingly, the sweet taste effect found was creativity-specific and did not improve people’s performance on analytical tasks requiring attention to detail.
The researchers found that the association with creativity stemmed from the fact that people associate sweet tastes with positive experiences and situations. According to the lead researcher, positive situations do not pose a threat, allowing our minds to be more open. On the contrary, analytical tasks and tasks that require attention to detail require a tighter focus.
The researchers noted that consuming excessive amounts of sugar is unhealthy and they do not advocate increasing consumption. “Importantly, our research shows that the impact of sweet taste on creativity can come from a single piece of sugar, a small cookie, or even a piece of dried fruit,” the scientists added. Even imagining a sweet taste can help.
Source: Ferra
