The Russian restaurants KFC and Pizza Hut will change their names. So far, the owner of the networks is the American Yum! Brands: Announced a brand change. Responsibility for it will be assumed by the local leaders who buy the business.
Hmm! Brands is preparing to rename Russian restaurants KFC and Pizza Hut, according to a press release published by the company.
Once the rebranding is complete, Yum! The brands will eventually leave the Russian market. The restaurants will be owned by local executives who purchase the Yum! Brands in Russia.
It is reported that Yum! Brands has already handed over the Pizza Hut business to a local operator that has begun rebranding. Negotiations are underway for the transfer of KFC restaurants, including franchisees.
Development in the Russian market of Yum! The markings ceased in early March. In July, it became known that the company would sell the entire Russian business to local management. At the end of 2021, yum! The brands in Russia had 1,086 KFC restaurants and 50 Pizza Hut restaurants.
Author:
Kirill Bilyk
Source: RB
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