Marketplace Wildberries changed the name of the site to “Berries”, the RB.RU correspondent noted.
A few hours after the news was known, the company said that “they do not confirm, but do not deny the possible name change” and added that Berries is part of the Black Friday marketing campaign, in the style of the advertising campaign that the site was also updated.
The new name is currently displayed only in the site header. They also posted pictures of different varieties of berries: strawberries, raspberries, blueberries, and blackberries.
In early June, the director of Wildberries, Tatyana Bakalchuk, did not rule out the possibility of changing the name of the company to Russian. She then she responded to the words of the Minister of Industry and Trade of the Russian Federation, Denis Manturov, that in “retail trade and industry: the dominance of foreign names.”
Updated at 17:20 Moscow time: At Wildberries, the RB.RU correspondent was told that they “do not confirm, but also do not deny the possible name change”.
“The berries are part of our Black Friday promotion (deeply discounted sales) that we are running right now. The site was also updated in the style of the advertising campaign,” said a company representative.
Author:
anastasia mariana
Source: RB
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