Service desk analytics platform Invoca reported that the vast majority of consumers stopped using the company’s services after a single bad experience.
The survey included 500 Americans who had made large purchases recently. 76% needed one negative experience to refuse further interaction with any company.
Other reasons to stop using someone’s services, they said, include rudeness of managers (59%), long waiting times to answer a call (58%), and too many switchovers from one employee to another (58%). . The decision was also influenced by the high price.
Source: Ferra
