Instagram is running out of ideas. Having made Reels the epicenter of its strategy for the coming months (despite the opposition of many of its users), the Meta social network has focused on a new victim. One that, despite not being as successful as TikTok or Snapchat, is gaining quite a bit of popularity.
According to gadgetInstagram is testing new functionality copying BeReal, an ephemeral social network that fires a notification for users to upload two images within the next two minutes. Photos are only saved for 24 hours and can only be uploaded when the app tells you to.
Now Instagram seems to want me this will be his big feature in the coming months. According to the company itself, the company has a prototype copy of BeReal ready, which it is testing internally. gadget. For Instagram, the functionality is called Frank Challenges.
After copying TikTok, Instagram already has BeReal ready
In that sense, it seems like it’s a feature that users will have to activate in order to participate. According to the prototype, Instagram users participating in these trials will see a notification at different times every day to take a picture of their surroundings.
After receiving the notification, the Instagram camera also A window will open showing the front and rear cameras. And like BeReal, users will only have two minutes to take a photo. Content shared through challenges will appear in stories.
It is not yet clear if Instagram has intent to run a function or are they just tests, but judging by the screenshots, the prototype is quite advanced. Of course, the company guarantees that “it’s not externally tested,” so users can’t activate it anyway.
This is not unusual given the popularity of BeReal. Despite the fact that the app was launched several years ago, it has been gaining popularity in recent months, especially in the US, where it now ranks first in the App Store, ahead of Instagram and Facebook.
Source: Hiper Textual
