Yandex updated the product search for business tasks and started issuing a trusted seller badge for stores. You can get it after passing additional verification, the company said.
Verified stores can get more product search traffic (up to 10% on average). Yandex Search also launched an API for sellers, which will allow stores to quickly report changes in prices and product assortment.
In standard mode, stores submit up-to-date product feeds with up-to-date information on offers to Yandex search and, by default, pass basic quality control. Now the site owner can carry out a more detailed verification on his own initiative; this can be done in his personal account.
“According to our research, the badge of a trusted store inspires trust in users: they are more willing to buy from stores with such a badge on more favorable terms, and sellers receive an average of 10% more traffic,” said Sergey Lyadzhin , head of ecom in the search for Yandex. .
How “Yandex” checks reliability online store
An employee of the quality service walks the path of the buyer on the website of the online store. This allows you to assess the relevance of information about store contacts, whether there are errors in prices and product descriptions, and more. Also, Yandex search verifies the legal entity.
If the seller successfully passes verification, they will receive a verified store badge; Regular checks will be carried out to confirm the status at least twice a month.
Author:
anastasia mariana
Source: RB
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