According to him, 2 million active users from Russia visit Roblox every day. Thus, the Russian Federation is among the largest markets for Roblox after the USA, Brazil and the Philippines. In many ways, this was facilitated by the machine translation tool into Russian. Increased game time by 3.6%.
Previous Roblox rivals – game companies Electronic Arts, Nintendo, Take-Two Interactive Software, Epic Games, Ubisoft, Microsoft and Sony – left Russia to protest the war in Ukraine. Roblox stated that its mission is to “connect one billion people around the world with optimism and kindness.” According to the CEO, “the right direction is to keep people around the world as connected as possible.”