Again, Twitter decided to change its economic distribution strategy from its main streamers. Starting next year, content creators who have entered into a 70/30 deal with the Amazon platform, i.e. 70% of the subscription revenue goes to the user and the remaining 30% to the service, will switch to a scheme that will reduce your cash income after exceeding a certain amount.
As explained The Verge, streamers measure they will keep the 70/30 split until they reach $100,000.. Once they exceed that amount, the revenue split becomes 50/50, as is currently the case for many Twitch-affiliated creators.
The change will not take effect immediately, but will take effect on June 1, 2023. But its application will not be automatic even after this date. As explained, the modification of the subscription revenue distribution comes into force only when the agreement between streamer and platform. This means that as long as the commitment between the parties signed prior to the aforementioned date is in effect, the change will not be implemented.
It is worth clarifying that the cap of 100,000 dollars is not for one time, but yearly update. When a content creator renews their agreement with Twitch, the countdown will begin to reach that amount. Thus, until a 70/30 distribution is reached, it will drop to 50/50.
After 12 months from the date of signing the contract, the account will resume and the scheme will return to 70/30. A situation that will repeat itself at the end of each subsequent annual period.
Twitch regulates revenue sharing with its top content creators
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