YouTube announced this Tuesday (20): Creators who make videos in Shorts formats will get monetization. Starting in early 2023, vertical video makers will be able to join the YouTube Partner Program (YPP) once they reach 1,000 subscriptions and 4,000 valid public watch hours or 10 million views within 90 days.

Those who sign up will have access to all the benefits of the program, including longer video ads and various monetization options such as fan funds.

“This new tier of YPP with less stringent requirements provides early access to fan finance features like Valeu Demais, Super Chat, Super Stickers and Channel Clubs,” the platform said.

Shorts makers’ revenue will come from the ads that will appear between the videos, not the videos themselves. This money will be accrued and used to compensate creators and help cover music licensing related costs.

“Creators will receive 45% of this total amount based on their contribution to total Shorts views. Even if they don’t use music in the videos, the revenue share will remain the same.

According to the platform, the change is a new chapter in the journey to recognize creativity on the site and aims to reward those who dedicate themselves to this new content format (popularized by TikTok). The Google company has paid creators, artists and media companies more than US$50 billion (about R$258 billion at current rates) over the past 3 years.

Money fund and music licensing

The brand also announced that it has set up a temporary bounty fund to make it possible to pay new vertical video youtubers.

The company said this fund will reward all YPP contributors who create the Shorts experience, not just people who have ads before or after the videos.

YouTube has also released an innovation for licensing the songs that will be included in the videos. Creator Music will be a new YouTube Studio page that makes it easy for creators to access an ever-growing catalog of music that can also be used for longer videos.

The service, which is currently in testing in the US and will launch globally in 2023, will allow you to purchase high-quality, cost-effective music licenses without the risk of monetization.

“YouTubers who don’t want to buy licenses in advance will be able to use the songs and share the revenue with the artists and follow the rights holders,” the site said.

Source: Tec Mundo

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