Actor bruce willis sold the rights to his image to produce digital twin in future projects with technology deep fake. She became the first Hollywood star to allow artificial intelligence (AI) manipulation of face and voice in commercials and movies.

Last year, the artist had his first experience with this type of technology for a campaign by the Russian telephone operator Megafon. “With the advent of modern technology, I was able to communicate, work and shoot even though I was on another continent,” the actress said of her experience with the ad.

It promises to revolutionize artificial intelligence, marketing and the audiovisual world. Deepfake used Star Wars with Rogue One: A Star Wars Story Giving a serialized narrative to the epic created by George Lucas. A few independent films and ad campaigns have also used the technology.

What happened to Bruce Willis?

Bruce Willis, along with his family, announced the end of his career in March this year, after 40 years of film and TV work. The actor gained worldwide recognition after playing John McLane in the franchise. hard to kill. His last role was in the movie paradise cityIt debuted in early 2022.

Willis was diagnosed with aphasia, a language disorder caused by a brain injury that makes simple but basic activities such as reading, listening, and speaking difficult. Cartoonist Angeli also took a break from her career due to her illness.

Aphasia is treatable and treatable. Actress Sharon Stone, who revealed the situation after suffering a stroke, managed to recover after seven years of rehabilitation.

Source: Tec Mundo

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