Dell’s new Latitude business laptops will now feature some of the main models produced in Brazil, strengthening the brand’s presence in the domestic market and offering customers even more benefits. Editions include models of the Latitude 5000 and 7000 series, whose devices feature 13- and 14-inch displays.

Committed to delivering the best hi-tech to consumers, the laptops feature 12th generation Intel® Core™ processors and compatibility with the Wi-Fi 6 standard, which provides improved connectivity, faster speeds and less signal interference.

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Dell invests in enterprise product line available in Brazil: Latitude laptops

With the progression of the Covid-19 pandemic, many companies had to adopt remote or hybrid working models. Thinking fully about the business scenario and increasing productivity, Dell has developed the Latitude laptop line. In this sense, Fernando Broecker, product manager of Dell Technologies, reflects the reality that has shaped the product concept.

“Our current context reflects the interest in optimizing when everything is very dynamic and changing fast. “Our goal with the new portfolio is to create a superior user experience by providing productivity and security with equipment that meets the diverse needs of professionals and businesses today and in the future.”

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Dell has also developed improvements to the thermal efficiency and acoustics of these notebooks aimed at providing greater user enjoyment. Even greater image quality is achieved with the resolution of Full HD cameras working alongside visual noise reduction in low-light environments.

It is worth noting that these corporate computers are equipped with 12th generation Intel Core processors, as well as the Microsoft Windows 11 Pro operating system, which is ideal for managing work and teams.

According to Everton Caliman, director of commercial device sales and marketing at Microsoft Brazil, “Windows 11 Pro is designed to create the best user experience in a hybrid operating context,” for which “we launched new Windows 11 updates in September 2022. […] With this first major update, we’ve focused our efforts on four key areas: making the PC easier and safer for everyone; encouraging people to be more productive; Make Windows the best place to connect, create and have fun; and provide the workplace with greater security, manageability and flexibility”

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Dell Optimizer: software solution embedded in Latitude laptops

The 12th generation Intel Core processors feature Intel Adaptix technology, which adapts the performance of the equipment to deliver more power to the applications most used by the user, along with the ExpressResponse feature of Dell Optimizer, an integrated AI-based optimization software.

With these special tools, professionals can tailor laptops to their own needs for greater practicality and productivity.

Dell Optimizer also includes: ExpressConnect for automatic connection to the internet on more powerful access points; ExpressCharge, which optimizes battery charge for up to 1 hour; plus ExpressSign-in, Intelligent Voice and Central Management with direct, simultaneous updates without interrupting your workflow.

Broecker comments on Dell Optimizer, “it is a solution designed to meet new ways of working, improving productivity, performance and employee experience by providing greater agility in executing tasks.”

Latitude 5000 and 7000 made in Brazil

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With the national production of these computers, it is possible to speed up the delivery processes of this equipment to customers, reduce deadlines for the local market.

In both series, Dell also offers some advanced tools with cybersecurity, including TPM 2.0 hardware that directly deals with the integrity of the operating system. The Latitude series also offers high power and durability features that have been extensively tested by Dell during the development of these products.

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Power and portability have become a must for those with heavy workloads. “Dell’s Latitude business laptop launches deliver a powerful 12th generation Intel® Core™ processor, promising the performance you expect and need from business PCs,” said Roberta Knijnik, Sales Manager, Intel Brazil and Latin America D&I Leader.

Knijnik also noted other benefits of the Latitude series, as these laptops also include Intel vPro technology designed for managed Information Technology (IT) environments, which can include display system customizations, enabling the ability to enforce corporate policies across your computing infrastructure. enabling security services, procuring devices or maintaining machines throughout their life cycle, “thereby keeping the machine park running continuously, saving time and money”.

Finally, Dell reaffirms its commitment to sustainability, from production to product delivery to the use of recyclable raw materials.

On Latitude 5000 Series models, for example, the laptop cover is made of 71% recyclable and renewable material, 21% bioplastic from recycling trees in the paper industry, 20% recycled carbon fiber and 30% hide. -Consumer recycled plastic. In this way, it manages to reduce carbon dioxide emissions in nature and saves water and energy during production.

Did you like the news? Next, learn more about the Latitude series of corporate notebooks and visit: Dell website.

Source: Tec Mundo

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