Twitch assures revenue sharing with its “streamers” is unsustainable

A few weeks ago it was confirmed that Twitter will again reduce the subscription revenue of its main streamers. The measure, which will take effect from June 2023, caused a stir among content creators, and the streaming platform had to explain itself. During TwitchCon San Diego, the company assured that maintaining a 70/30 ratio in the long term is not possible.

This was stated by Mike Minton, director of monetization Twitch, during his participation in the conference. The manager assured that all the teams under his leadership are working very hard to streamers can generate more income and, at the same time, create stable structure over time it also allows new generations of creators to have the same opportunities.

“We have considered all possible options. Can we do it, can we offer 70/30 broadly and openly? And the answer is no. It just doesn’t make sense for Twitch in the long run,” he said.

But that’s not all. He also responded to accusations that Amazon, the parent company of Twitch, has a strong enough economy to support a better economic deal for viewers. streamers. “The thing to understand here is that Amazon expects Twitch to be able to financially prosper as an independent and sustainable business,” he said. Simply put: Amazon wants to make money through Twitch, not lose it.

Minton’s remarks should not be taken simply as an attempt to assuage the ire of content creators who say their finances will be hurt by the latest move. it’s the same a message to the rest of the streaming industrygiven that other platforms – mainly YouTube – are seizing the opportunity to seduce streamers frustrated with the economic variable.

In addition, the manager of Twitch explained that among the many reasons for the decrease in revenue is the cost of live broadcasts. “This is just a costly attempt to make low-latency, high-definition video available worldwide on the Internet,” he said.

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