Almost all foreign companies dropped out of the top ten advertisers in Russia. According to the results of the third quarter, Alibaba and Samsung dropped out of the ranking; their places were taken by Ozon and Tasty, period.
The rating was compiled by the Starlink media agency for RBC. It was compiled on the basis of data from the research companies Mediascope and SimilarWeb.
The five largest advertisers in Russia in the third quarter of 2022 (compared to the same period in 2021) look like this:
- Sberbank – 2.37 billion rubles (-36.3%);
- Ozon (Internet Solutions) – 1.54 billion rubles (+62.1%);
- Yandex – 1.52 billion rubles (-31.6%);
- Group X5 – 1.35 billion rubles (+89.1%);
- Tasty – and that’s it (PBO System) – 1.11 billion rubles (+ 127.7% relative to McDonald’s spending).
The top ten also includes Tinkoff, VK, Avito, Magnit, VTB. Alibaba and Samsung dropped out of the top 10, taking 5th and 10th place respectively in 2021. At the same time, Systema PBO (Tasty, and that’s it) entered the top 5, despite the fact that in 2021 McDonald’s was not included in the list. list of the largest employers.
Author:
Kirill Bilyk
Source: RB
I am Bret Jackson, a professional journalist and author for Gadget Onus, where I specialize in writing about the gaming industry. With over 6 years of experience in my field, I have built up an extensive portfolio that ranges from reviews to interviews with top figures within the industry. My work has been featured on various news sites, providing readers with insightful analysis regarding the current state of gaming culture.
