In the first month of sales, Russians bought four times less iPhone 14 than iPhone 13 in the same period in 2021, oneFactor, developer of data monetization discovery platform, told Vedomosti.
The trend was confirmed by the authorities. The Tele2 network had 3.5 times fewer iPhone 14s in a month than iPhone 13s during the same time last year.
According to MTS, the number of new-generation iPhone registrations has increased 2.5 times compared to last year.
If in 2021, during the first four weeks of the start of sales, 220 iPhone 13s were sold in Russia, then in 2022, only 53 iPhone 14s were sold in the same period.
in total, the iPhone 14 Pro (27 thousand) and iPhone 14 Pro Max (25 thousand) are registered in the network. There were only 1.5 registrations on iPhone 14, according to oneFactor.
Most of all, the iPhone 14 was bought by residents of Moscow and the Moscow region, St. Petersburg, the Krasnodar Territory and Dagestan.
The source of the publication in one of the operators said that the decline in sales is associated with a decrease in outlets, savings and “general background”.
MegaFon Sales Director David Borzilov said that the iPhone 14 was sold in the showrooms by the owner in the first two weeks of repairing the iPhone 13. The most historical model was the 256 GB iPhone 14 Pro. [Ведомости]
Source: Iphones RU
