Netflix makes it clear: from 2023 they go with everything against shared accounts

Netflix is ​​preparing a decisive crusade against account sharing. During the presentation of financial results for the third fiscal quarter 2022, the company announced that starting next year, they will be making efforts to eradicate shared accounts worldwide.. In fact, they claim to have found a solution to a problem that has plagued their financial situation for years.

While we’ve seen experiments and feature tests trying to stamp out this practice, they will present their final idea in early 2023. What does it consist of? Basically, Netflix will let you create sub-accounts that it will also monetize. The owner of the main account will have to pay an additional commission. depending on whether the borrowers are family or friends.

In case the beneficiaries prefer to dissociate themselves and create an individual account, Netflix will make it easy to transfer your profile to a new account.. We have recently described this feature in detail. It will be possible to transfer playback settings, the history of content already watched, and lists of movies and series that you want to enjoy later.

“We have developed a thoughtful approach to monetizing account sharing and will start rolling it out more widely in early 2023. After listening to consumer feedback, we will offer borrowers the option to migrate their Netflix profile to their own. We will also make it easier for users to manage their devices and create additional accounts (“additional member”) if they want to pay for family or friends.”

Netflix points out that one of the reasons for its existence advertising plan, which will see the light of day in many regions next November, is designed specifically to encourage borrowers to sign up with their own account. They will pay significantly less compared to higher tiers, but they will also sacrifice uninterrupted play.

“We expect that in countries with our cheapest ad-supported plan, the profile transfer option for borrowers will be particularly popular.”

It will be interesting to see how consumers react to the measures Netflix takes in the first months of 2023. discontent due to the high prices of current plans, and the elimination of shared accounts will no doubt be another reason to raise your voice.

Netflix shows signs of recovery

In the tax report, they also showed that added 2.4 million subscribers in the last quarter. This figure is important to them because they exceeded their forecast by one million. Until a few months ago, the company estimated a permanent loss of users, but at least during this period they had green numbers.

However, on Netflix they know that they still cannot sing of victory. Aside from the issue with shared accounts that will most likely affect them at least initially, they are also changing their approach to producing original content. They will prioritize the quality of their series and films over quantity. The service has long been criticized for its lack of consistency in delivering premium content, but they’re looking to make a difference.