this App Store gains new areas to display ads about apps It is available on the official iOS store and increases ad exposure for developers. They began to appear on the platform yesterday (25) for users from almost all over the world – the novelty was not implemented in China.

By applethose new advertising channels Enable “Accelerate app discovery in more moments in the online store, such as when customers first arrive on the platform, search for something specific, and browse for apps to download”. One of the spaces is the “Today” tab.

Previously used to showcase content handpicked by a team of Apple curators Tab on the App Store homepage It will also show ads made by developers. To clarify that this is an advertising action, they appear on a blue background and come with an icon, unlike suggestions.

Another area starting to show Ads in the App Store This is the “You may also like” section. In this case, Apple has started to allow programmers to promote their applications even on the pages of other software, to be visible while doing user research.

revenue growth

with its debut New areas to display ads in the App StoreThe official app store for Apple devices now offers four options for developers’ advertising actions. The other two are keyword-based search results and the “Recommended” section of the “Search” tab.

This expansion of available spaces for the dissemination of advertising campaigns in the online store is part of a larger effort by the Cupertino giant to increase its advertising earnings. The purpose of the brand, triple current incomeas analyst Mark Gurman explained in August.

According to that, Apple wants to make at least $10 billion a year from ads, equivalent to R$53.5 billion in the near future at current price. In order to reach these figures, big tech plans to show ads in the search results performed in the Maps application from 2023.

Source: Tec Mundo

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