This Thursday (28), Google released its first preview. Privacy Sandbox, based on Android 13 for developers. Working as a development environment isolated from the rest of the operating system, the tool should facilitate the implementation of the following. measures to increase data security end users – especially in terms of displaying ads on the platform.
Compared to Apple’s recent decisions, Google’s move marks the beginning of a long-term plan to improve data privacy in Android advertising. In this regard, the recently released tool has proprietary APIs and services that require a standalone release of the latest available beta of Android 13. One of the main innovations first API Topicsexamines how user data is used in advertisements with new filters and information processing.
The release provides Android SDK and Android Emulator (64-bit), as well as OS images for Pixel 4 and other recent devices built with Privacy Sandbox. However, it is worth noting that interested users should still install it manually before testing the novelty. On the other hand, Google also made a preview of the new codes made available on Github.
Taking a more cautious approach than Apple, Google hopes to periodically update the tool in the future based on developer feedback with new features. Presumably the aim is to minimize the discussion within the niche and the sudden loss of profits of the advertising industry, which, in the case of its main competitor, reaches 20%.
Source: Tec Mundo
