At first, they came as something odd, indicating that technology was advancing at a dizzying pace. Some, yes, did not attach much importance to it and therefore did not bet. voice assistants. However, this has been shown to be a mistake because there have been improvements such as expansion that they have achieved. alexa o Apple’s Siri is indisputable. And they are very important in digital homes right now.

It’s true that it takes a while for them to show their benefits, but over the years 2019 things have changed… and a lot. This was the moment when companies producing accessories decided to implement it in different equipment such as speakers and even wearables. But undoubtedly the turning point was its implementation almost as a standard. televisions. This changed everything as we were talking about commonly used products.

Steady growth of voice assistants

The fact is that since the launch of options, he has been very capable and understands a large number of commands in different languages. And best of all, with enviable precision. Things only got better for voice assistants. They have become a thing rather than the curiosity that technology lovers have at home. Daily use. This is true both for the new generations born together with them and for the older generations. One example is published by Voikers and increase in their use remains constant For over 18s (data taken from the USA, but can be fully estimated to Europe and of course Spain).

Voice assistant usage growth data


There is additional data showing that the implementation of Alexa or Google’s own assistants – where they exist – is as tangible as the existence of smartphones. Without going any further, this More than 55% of people with integrated equipment use them daily -or that 63% of Americans over the age of 18 regularly use these vehicles on different devices. Therefore, it is now safe to bet on this market. And this is known to companies that promise very significant advances in the functionality they offer (this goes beyond turning the light on or turning off the TV when you leave the room).

Alexa showed her strength on her birthday in Spain

The truth is, it seems like it was almost yesterday when we started hearing about voice assistants, but the fulfillment of Amazon’s voice assistant was only recently. Four years after his arrival in Spain. A long time, really. And there has been exponential growth in the functionality it offers and the increase in usage by users.

Some examples of how important this option has become for users are that those with the option in the last twelve months have set 46 million reminders using Alexa, or that more than twenty-seven million users have viewed news of this form. There’s even a clear synergy display thanks to the use of the voice assistant: 40% of those who own it have contacted more than one accessory.. And this is an obvious source of income that can and should be exploited.

Amazon Echo speaker on a desk


The truth is, the data we’re talking about is pretty impressive. Spain (Actually, 317 million hours of music played with Alexa this year, which means 36 thousand years of uninterrupted music). Ugly, everything needs to be said.

The future of voice assistants

There are two main streams where developments will move forward, but it is not yet clear whether they are all in a position to keep up with Google and Amazon, the undisputed leaders of the segment. On the one hand, increasing the number of devices that offer compatibility, cars. The assistants’ co-existence with these looks great, and surely soon, Alexa will expand its capabilities and show that it can be the perfect assistant for drivers.

On the other hand, the implementation of a deeper and more comprehensive form of learning and Artificial Intelligence will enable voice assistants to take a crucial evolutionary step. And maybe the situation can be reversed and these are ask questions About actions to take when a certain user behavior is detected. And this will definitively change the paradigm of its use.

Source: Cincodias Elpais

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