The most popular apps we use daily on our mobile devices or Smart TVs usually have animations and a recognizable sound that plays when they are launched. The most famous case is perhaps related to Netflix and its characteristic.Tudum“- which even became the name of their annual launch – but YouTube doesn’t want to be left behind.
In recent hours, Google has announced that YouTube apps across all platforms will be updated. enable easily identifiable animation and sound. The video service has taken the first step with its applications for TVs, game consoles and media players. But the idea is to gradually bring them to other devices where they are available.
Mountain View has posted a detailed explanation of how they created the new YouTube launch sound with Antfood and what they want to express with it. Of course breakage seems a bit pretentiousbut it is up to each user to say whether they deliver what they promise or not.
This is stated in the platform blog:
“We set out to develop a sound that would be:
- Human. A sound that conveys emotions, texture and organic imperfection of humanity.
- Related. A sound with musical gestures such as melody, harmony and modulation that reflect the idea of connecting interests, people and cultures.
- Expressive. Sound with dynamic textures and brilliant melodies, from small to large, from close to far, from intimate to bold.
- driven by history. A sound that, although brief, gives the feeling of a narrative arc with a clear beginning and end.”
At first it seems that he does not have as much power as “Tudum“from Netflix. But we’ll have to see how users will perceive it when it becomes widely available. If they do pay attention to it.
YouTube updates its apps with a new launch animation
The new YouTube startup sound is accompanied by a very beautiful animation. It was created by Buck Studio and features a small play bar that transforms into a platform logo. A much more attractive option than the static service logo that now appears on all devices. You can see it below:
On YouTube, they didn’t provide more details on when the animation and intro sound will be available en masse. As we said, it’s already showing up on some TVs, but Google promises to bring it to other devices in “the coming weeks and months.”
Deep update of the Google video platform.
Lately, YouTube has been facing a major aesthetic and functional update. In October, the GUI for mobile apps, the web and TVs underwent a major overhaul to make it more convenient and manageable. The most notable changes have been in the playback controls and a better implementation of the dark theme, beloved by the public.
On touch screen devices it is now possible zoom in any sector of the video and keep the extended content indefinitely. Although you can also move forward and backward through the timeline of each clip with more precision, seeing the exact frames of each segment.
Added to this is the inclusion of personalized usernames for users in the best Twitter style. This function replaces the traditional format with a type descriptor “@Username”in both profiles and channel URLs.
Source: Hiper Textual
