“VK Advertising” has combined tools for promoting online stores in one trading center. In it, advertisers can create and manage product catalogs, launch ad campaigns, and take advantage of new promotional features.
The innovation was reported in the VK press service. In a single trading center, VK Advertising users will be able to automatically or manually divide product listings into groups for promotion. Cabinet integration of catalogs is also available via API.
The platform has added an option to promote products from the catalog: the site’s tools find new customers and motivate those who are already familiar with the seller’s products to buy. Models of “VK Advertising” study the assortment of the store and display products that will lead to the targeted action.
The ad campaign will be tailored using scripts developed based on machine learning to show users relevant offers and motivate them to buy. In the interface, you can choose which users to show ads to, for example everyone or those interested in a particular product.
The VK press service said that testing new promotional tools in VK Advertising showed a decrease in the share of advertising costs for advertising campaigns by a third, and the cost of a targeted action decreased by 25%.
Author:
Kirill Bilyk
Source: RB
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