Express delivery service “Samokat” plans to expand the range of clothing and electronics.

The company is also hiring specialists to sell products under its own brand and develop direct imports. Samokat did not comment on these plans.

One of the sources in the publication knows that recently, Samokat has been actively increasing the range of non-food products, including cosmetics, in order to increase delivery volumes.

The interlocutor also believes that the service will create partnerships in the non-food segment with Sberbank services. So, in November, the service and SberMegaMarket launched delivery “on click” in several Russian cities.

Samokat’s plans to increase product categories may be related to the desire to get out of profitability, believes Andrey Chursin, CEO of E-tiketka. In April 2022, the suspension of service was reported in 15 cities in Russia. However, in mid-November, Samokat announced a return to regional expansion.

• Samokat appeared in 2018, it was launched by former top managers of Magnit Vyacheslav Bocharov and Rodion Shishkov. Now the service is presented in 50 cities of Russia.
• LLC “Smart Retail” legal entity is registered in St. Petersburg. In 2020, control of the project passed to a joint venture between Sberbank and VK (formerly Mail.ru Group). Now 99% of Smart Retail LLC is owned by Smart Space LLC, whose revenue in 2021 amounted to 35.3 billion rubles, a net loss of 9.1 billion rubles.