Restaurateur Arkady Novikov opened new cafes with Krunchy Dream donuts on the site of the American confectionery chain Krispy Kreme that left Russia. It is reported by RBC.

Arkady Novikov launched a new donut chain in place of the defunct Krispy Kreme

Krispy Kreme closed its Russian business in the second quarter amid a special operation in Ukraine. Prior to the closure, 30 franchised establishments operated in the country.

Krispy Kreme’s partner in Russia, which developed a network of confectionery stores under a franchise agreement, was restaurateur Arkady Novikov (owner of the Novikov Group, which includes more than 265 operating restaurants, including Magadan, Cheese Factory, Avocado Queen, Farsh and others).

At the end of September, one of the legal entities of the restaurateur, Glazur LLC, applied to Rospatent for an application for registration of the Krunchy Dream and Krunchy Dream brands (a class for the manufacture of confectionery, coffee and catering).

An employee at one of the Krunchy Dream cafes told the publication that the rebranding happened after Krispy Kreme left Russia, but noted that “the donuts stayed the same.”


anastasia mariana

Source: RB

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