Apple said it may completely disable the App Tracking Transparency (ATT) feature in the European Union.
The company attributed this to “intense lobbying” from regulators and competition. This, according to Cupertino residents, threatens the principles of user privacy.
ATT allows users to decide whether to allow apps to track their activity on other sites and services to serve personalized ads.
Low-profile regulators believe the system may violate antitrust laws. Thus, the German cartel authority (Bundeskartellamt) claims that Apple sets different privacy standards for its owners. services and external developers who are expected to give the company a competitive advantage.
Apple denies these accusations. The company said its privacy policy applies to all of its services and even imposes requirements on other developers. [9to5]
Source: Iphones RU
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