The fitness start-up “Eight” from the co-owner of “Rakovarni Ivan Rakovar” raised 15 million rubles

Holding “We eat at home!” received 20% of the company’s authorized capital. In addition to the funding, the startup will receive a “media resource pack” from the company.

Before the transaction, according to the Unified State Register of Legal Entities, 40% of the project belonged to the founder Konstantin Vetoshkin, 32% to Evgeny Stepanov, 17% to Arusyak Kalantarova, 10% to Olga Avilova and 1% to Mikhail Poltavsky.

The Eight platform (Eight Sport LLC) was launched by Konstantin Vetoshkin, co-owner of the Ivan Rakovar Rakovary network, his partner Olga Avilova and Mikhail Poltavsky in 2020. In September 2021, the startup attracted the first investment in the amount of 20 million rubles from a group of private investors.

• G8 positions itself as a marketplace for fitness marathons and live workouts. Monetization occurs at the expense of commission from customer payments. As of October 24, more than 40 trainers are registered on the app. The cost of fitness marathons on the platform ranges from 290 to 5,990 rubles and depends on the duration and content of the program.
• The Eat at Home holding has been around for 18 years, and among its projects is the author’s culinary TV show Eat at Home! on the NTV channel, the culinary Internet portal edimdoma.ru, 170 kitchen furniture workshops “We eat at home!” and another.