Kommersant reports that VK offers a device for digital distribution of music Multiza. It is assumed that the company may be merged with VK United Media Agency (UMA), which is engaged in the placement of tracks in VK Music, VKontakte and Odnoklassniki.

She has access to overseas streaming services such as Apple Music, Spotify, Shazam, YouTube Music, and more. Offices are located in Canada and Dubai.

The negotiations related to the technical evaluation of Multiza are evaluating the capabilities of the maintenance software in the VK infrastructure.

Experts say that Russian music is in demand on foreign streaming sites, and urgent artists get jobs in foreign services with additional income. The appearance of a new player, in their opinion, is seen as a positive event, but it all depends on the VKontakte commission.

VK uploads tracks

The holding is eyeing digital music distributors


Source: Iphones RU

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