At the same time, the benefit of this is primarily for mobile operators, who will earn via “sms”, and users practically do not write such messages. The reason for the return of SMS popularity to Russia is the sanctions that have caused many organizations, including banks, to lose the ability to send push notifications to customers. Banks spent an average of 20 billion rubles on sending SMS in 2022. Experts note that this is half of the market, which is about 40 billion rubles.
However, experts believe that this situation will not last long, because in 2-4 years a different way of interacting with users will be developed.
Source: Ferra
