Sony patent that ‘forces’ users to speak up brand names goes viral

A Sony patent “Forces” the person to say the brand name to finish the ads It went viral in the last few days. Although it was registered in 2009, the “system that turns television ads into interactive network video games” became the agenda in social networks.

According to Google Patents, Idea is an interactive method between users and brands that activates people in the consumption of promotional videos.. However, the ads can even turn into mini-games.

The tool not only integrates televisions but also serves other broadcast and streaming sources and can be used to create a program, event, show, sports etc. It offers a variety of methods to deliver content to viewers.

The “system for turning TV ads into interactive networked video games” is a complete ecosystem that offers advertisers a range of ad formats. Among them, an ad that can be superimposed on a live program can, for example, allow the person to play while watching their favorite show.

But it was precisely one particular form of interaction that caught the internet’s attention. One of the possibilities listed by the system put sound sensors on televisions so an ad ends only if the person repeats the brand name.

It went viral on Twitter

Sony’s 2009 record went viral mainly because of a tweet. With over 50,000 likes and 3,000 comments, this Tuesday (10) afternoon, the user posted an image explaining the use of the tool.

The picture only shows a person sitting in front of the TV watching a movie, but its appeal is suddenly interrupted by a hamburger ad. The feature film only picks up where it left off when the audience shouts “McDonald’s” in the middle of the room.

Check out the post and jokes about the Japanese company’s at least bizarre patent below: