In the midst of the crisis, companies are looking for new ideas and opportunities for development and growth. For example, the founder of influencer marketing agency DeadLine, Roman Kolesnikov, launched the Bushy brand of pet products.
The businessman planned to invest about 150-200 thousand rubles in the new project, but the launch of the brand exceeded 500 thousand rubles, he told an RB.RU correspondent.
“There is a huge gap in the Russian market for quality and stylish pet products. Many buy off-the-shelf products from China, offering people tasteless household and pet products. I decided that I wanted to make my own product, and not buy ready-made solutions, ”Kolesnikov emphasized.
For sale are hand-stitched leather collars and leashes, ceramic bowls, and terry towels. There is a delivery to Russia and abroad.
The brand has already had a hard time buying high-quality accessories: rings, buckles, Turkish plush, etc. The leather, which is used for the production of leashes and collars, has disappeared from store shelves. According to Kolesnikov, he is now exploring the possibility of buying material abroad.
In the future, the company is considering the release of one or two care products: dry shampoo and spray, and also plans to expand the range of leashes and collars, and also sew a carrying bag for walks with the dog, as well as for the owner’s own purchases.
Author:
karina pardaeva
Source: RB
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