view Y Google Although they did not fight, they were never best friends. They certainly could. After all, in time Steve Jobs It was even said from Apple that Android is a cheap copy of its own operating system, iOS. Since then, or rather, the trade war between the two companies has been on the agenda since time immemorial. What we didn’t know was that this conflict was also operating in the shadows, behind everyone’s back.
This is the “silent war” between the two companies
Although it should not surprise us that two big companies compete for the same share in the end, the information published by the Financial Times is very interesting. They claim that through this prestigious communication tool, Apple has long been fomenting a “silent war” against Google. Their sole purpose in this war is to distance iOS users as much as possible from the services Android offers. All true so far. But the interesting thing is the weapons they use.
The source of the Financial Times report confirms that he was able to talk to former Apple employees. These former engineers have revealed that the Cupertino company is doing (and will always do) everything possible to differentiate what Google offers from what it offers. It’s a never-ending battle where iOS seeks to improve its services and humiliate the competition along the way.
Here are the three fronts of the “silent war” between Apple and Google:
- online advertising
- maps
- Seeker
A distinction that can be examined through the prism of the virtual needs of Apple users, they also distance themselves from Google with their own functions.
Apple’s fronts to stop Google
They claim from the Financial Times that Apple is entirely focused on improving Apple Maps as much as possible. In this way, Google Maps would be seen as an unnecessary element among iOS users. That’s why they recently announced Business Contact, which directly benefits businesses. In fact, it aims to improve the competition with the integration of Apple Pay into Apple Maps.
The same thing happens with the search engine. Apple has been working on something called Apple Search for a long time. A priori, not much is known about this function. However, the potential tool has spawned quite a few theories on the web. For example, it is believed to significantly affect Google in terms of search engine usage. It is mentioned that there is a 92% effect on the market share. Oddly enough, Google pays Apple a lot of money a year to integrate the famous search engine into their devices by default. Therefore, as we said, we enter the field of speculation.
As for advertising, basically Apple is developing its own brand new ad network. Aim? Very easy:
- Target ads to iOS users without intermediaries
- Block third-party data collection
Source: Cincodias Elpais
