In 2022, 286 million smartphones were sold in China, down 13% from 329 million the previous year. The drop was the largest in the market in the last ten years.
Such results of a study carried out by the analytical company IDC are cited by Reuters. Smartphone sales in China in 2022 were the lowest since 2013, falling below 300 million units for the first time in 10 years.
Experts attribute the drop to users’ desire to save money in the face of economic uncertainty. Another reason for the decline was COVID restrictions, which were tightened in China last spring.
In particular, iPhone sales in the fourth quarter, traditionally the company’s strongest, fell, including problems with supply chains and work stoppages at Chinese companies.
The most popular brand in China last year was Vivo, which held 18.6% of the market. At the same time, the company’s total volume of deliveries for the year decreased by a quarter (25.1%).
In second place was local brand Honor (18.1%), with a 34% increase in shipments due to a weak baseline. They are followed by Oppo and Apple (16.8% each). At the same time, the American corporation managed to get ahead of the general market decline: iPhone sales in China decreased by only 4.4% during the year.
Xiaomi closes the top five in the region with a market share of 13.7%.
Author:
Ahmed Sadulayev
Source: RB
I am Bret Jackson, a professional journalist and author for Gadget Onus, where I specialize in writing about the gaming industry. With over 6 years of experience in my field, I have built up an extensive portfolio that ranges from reviews to interviews with top figures within the industry. My work has been featured on various news sites, providing readers with insightful analysis regarding the current state of gaming culture.
