Microsoft encourages developers to advertise their apps in the app store. Service Microsoft Store Ads It will allow individuals and companies to increase the placement of their apps in the store. Advertising campaigns can target a specific audience, such as people interested in music.
Ads appear in search results and in the apps and games tabs in the Microsoft Store on Windows. The company already has a track record of increasing the importance of advertising on its products. and there are reports of plans to bring ads to free Xbox games.
Microsoft’s app store closed last year with over 900 million users. There was a 122% increase in the number of new apps and games sent to the store between 2022 and 2021.
Microsoft Store Ads
Microsoft Store Ads was created as a pilot program last year to support the company’s revenue. The service is intended for applications already available on Windows and its latest version. The advertising model is similar to the one Apple and Google are adopting in their stores.
Ads in app stores have been criticized for hindering the user experience and allowing advertising of fraudulent fake apps. However, the Microsoft Store code of conduct, which defines best practices within the app store, doesn’t mention rules about ads.
Source: Tec Mundo
