Metaverse: The K-pop industry’s new bet

A Music industry in South Korea can be fascinating in many ways, especially when talking about the investments companies make in idol production, as well as the financial return they get through their creations. Generally speaking, there are many people who are born with dreams of being a woman. idol (artist) kpop And companies know this very well.

The truth is that this genre of music is in great demand and with each passing year it is becoming more and more popular in the west as well. No wonder they received intense training with a few aspiring idols who knew that the glory of the stage was still far away, despite receiving little or no pay throughout the process.

However, technological developments are opening new doors in the sector. The rise of the Metaverse and Countless possibilities powered by artificial intelligenceCompanies are realizing that they can make much more profit with very little investment through tapes in virtual reality. If you don’t know this, check out all the details we’ll cover right below!

virtual reality in K-pop

In the K-pop world, the strategies companies adopt to promote their groups and idols are diverse. In addition to creating infectious music that will surely engage the consumer audience, there is also the development of narrative video clips with a lot of striking visual aspects.

Generally speaking, the goal is to generate more sales through various products. World-renowned group BTS founded by seven men, For example, behind its success is an incredible mythology that was deliberately created by the sponsoring company.. This narrative can be consumed through transmedia, be it in video clips, music albums, comics, among others.

Honestly, the most excited fans couldn’t be more likely to dig into these stories and consume everything that’s officially on offer. There are even versions of the same album marketed with different extras to complement these stories.

But when we think about the real world, it’s impossible for K-pop group members to actually have magical powers or turn into animals like the companies want them to be. By the way, in virtual reality this is not a problem. Finally, In this new world of possibilities, idols can be whatever they really want.as well as creating it to your own look.

Metaverse: technology combined with entertainment

However, we can think about the metaverse, which is basically a purely virtual alternate reality. inside, K-pop idols can approach their fans much more easilycreating meaningful and even monetizing interactions.

The industry knows what K-pop’s vast potential, taking into account all the cases that have happened so far and that eventually tend to recur. Passionate fans create very interesting scenarios to explore, and the metaverse has the capacity to make millions of new things possible.

Therefore, it is important to point out that because The metaverse problem is becoming more and more popular in contemporary societyWhile not different in the entertainment industry, it will become important in a variety of contexts.

According to experts, South Korea is a grand experiment phase technological and with the huge music industry at its centre, it could mean the start of something that will become routine in the very near future.

Meet groups that are already on the Metaverse

Interestingly, lately the world knows more about K-pop groups that are already part of virtual reality and are in the metaverse for interactions and musical performances.

Like this Japanese Vocaloid Phenomenon In the last decade, virtual tapes have become known and appreciated around the world – at a lower investment cost.

HE girl group infinity It was officially released in 2021 with the single “I’m Real”. With eleven members created in virtual reality, his videos exceed millions of views. Just like a traditional group, each member has a specific role, such as a rapper, lead vocalist and main dancer.

If another group BLUEwas released to the public by the metaverse last January. The four-member (Marty, Siu, Tyra and Zena) single “PANDORA’S BOX” generated many comments on social networks.

According to Park Jieun, one of the head of the Eternity group, There is no limitation of tapes made based on artificial intelligence. “Virtual characters may be perfect, but they can also be more human than humans,” he said in an interview with. BBC 100 Women.

It is worth remembering that SM Entertainment, one of the biggest k-pop agencies, started to enter the meta universe with its release in 2020. girl group aespa

Although virtual reality is the focus, Behind these artists are still anonymous people who sing, dance and talk to fans.. Combining features already known to the public and the genre, they have everything to please fans of the genre.

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