In January 2023, the demand for freelance services in the field of marketing, advertising, PR and design at Avito Services grew by 113% compared to 2022. The number of proposals from specialists increased by 37%. The platform’s experts found out which artists were most in demand, and RB.RU got acquainted with the results.
Russian clients began to attract marketers more often. The demand for marketers has grown four times compared to last year, for producers, by 80%.
Among the popular freelance services are also the services of PR specialists – interest has almost tripled over the year. The most active search for marketers, advertisers and PR people in Moscow, St. Petersburg, Novosibirsk and Nizhny Novgorod.
During this time, the demand for the services of social media promotion specialists has also grown. In January, SMM people were searched for 95% more often than they were in 2022. The most popular requests are turnkey social media services and advertising promotion. Immediately, the demand for the services of promotion specialists on Telegram also increased fourfold.
In addition, according to platform analysts, the demand for designer services has increased by 172% compared to 2022. Frequent requests include the design of presentations, banners, merchandising, business cards, the design of various objects. Private clients and businesses requested website creation and promotion services 61% more frequently than in the same period in 2022. Demand for logo design assistants has doubled.
Author:
karina pardaeva
Source: RB
I am a professional journalist and content creator with extensive experience writing for news websites. I currently work as an author at Gadget Onus, where I specialize in covering hot news topics. My written pieces have been published on some of the biggest media outlets around the world, including The Guardian and BBC News.
