The cosmetics network “L’Etoile” changed the spelling of the name to “Letual”, updated the logo and slogan. The representative of the network informed about the changes in RB.RU.
The chain began rebranding last year to coincide with the company’s 25th anniversary. The company fended for itself: an internal team worked on the logo.
The company has opted for simple and minimalist shapes, fonts and colors. As a result, the company logo became more modern and concise: apostrophes and calligraphic letters of different heights disappeared, electric blue was used as the key color, while the wave – the most recognizable element of the Letual logo – was preserved. .
The updated logo has already been integrated into the design of stores, social networks, the retailer’s application and the beauty place letu.ru.
The company also changed the tagline, which now sounds like “Absolutely everything.” The network marketing team gave him the idea for a variety of brands and products, as well as perfecting all of the company’s marketing, financial, logistical, and technological operations.
Author:
anastasia mariana
Source: RB
I am a professional journalist and content creator with extensive experience writing for news websites. I currently work as an author at Gadget Onus, where I specialize in covering hot news topics. My written pieces have been published on some of the biggest media outlets around the world, including The Guardian and BBC News.
