On February 7, the Federation of Restaurateurs and Hoteliers of Russia (FRiO) turned to the Chairman of the Federation Council Valentina Matvienko with a request to lift the ban on the remote sale of alcohol for the catering market. The restaurateurs plan to join the experiment of selling wine online until November 1 through the Russian Post.

Restaurateurs intend to join the experiment on the online sale of wine

The industry is confident that this will significantly expand and increase sales channels for Russian wine in the catering sector and save jobs, Kommersant learned.

This will be convenient for consumers and “will partly help the fight against the illegal sale of alcohol,” said Irina Blagoveshchenskaya, adviser to the president of FRIO.

Experts believe that the inclusion of restorers in the experiment will force them to obtain separate licenses for this. They will also find it difficult to compete with retail, where prices are noticeably lower.

An experiment on the online sale of domestic wine in Moscow and the region will be launched from November 1, 2023. It will last until July 31, 2026. Buyers will need to verify their age: show their passport to the courier or use the Unified Identification and Authentication System.

The markets also wanted to join him. For them, this is an opportunity to increase the average check and, as a result, an opportunity to develop their business.

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karina pardaeva

Source: RB

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