Cellular market slumps to worst level since 2013 in Latin America

Mobile phone shipments in Latin America fell 14.2% year-on-year in Q4 2022. according to incoming data Counterpoint ResearchIt was the 4th worst quarter in the Latino market since 2013.

The numbers show a surprising scenario, as there were limited shipments due to supply chain issues in the same period of 2021. Therefore, analysts highlight some of the factors affecting the decline in 2022.

For example, many distribution channels closed the 3rd quarter of 2022 with very high inventories. In addition, operators and retailers had already predicted that demand would remain low in the last months of the year.

analysts Counterpoint it also cites the FIFA World Cup as a possible factor in the low shipment of mobile phones. Football competition has a huge impact on consumer behavior in Latin America.

The tournament is usually held between June and July, but its final arrangement takes place between November and December. Like this, Historically, TV sales increase during gaming season while demand for smartphones falls.

Although the number of shipments is small, There was no big drop in mobile phone sales in the 4th quarter of 2022. Black Friday and Christmas promotions stimulated consumer demand, but did not resolve the high stock situation in Latin America.

In addition, the report highlights a 5.5% decline in smartphone shipments in the Latin market in fiscal 2022. High inflation, regional political instability and rising device prices are among the reasons for the low demand.

Samsun continues

certificate Counterpoint Research It also showed the performance of brands in the region. In the 4th quarter of 2022, Samsung expanded its leadership with a 41.6% market share.

Motorola ranks 2nd with a market share of approximately 22%, followed by Xiaomi with 11%. Meanwhile, Apple ranks 4th (6%) and Oppo 5th (4%) in the ranking.