FITROOM.RU was the first in Russia to open a new format of specialized fitness studios called FITROOM Cardio. Now it has become even easier to play sports – due to the unique business model, the cost of training starts from 300 rubles.
FITROOM Cardio studios opened in St. Petersburg on February 26. Now users have two points available where they can rent a cardio machine for an hour at any convenient time. The cost of the lesson is 300 rubles.
The first mini-format fitness studios FITROOM.RU opened in 2018 in St. Petersburg. Today the network has 33 points in four Russian cities: in addition to St. Petersburg, studios operate in Samara, Krasnodar and Tyumen.
FITROOM.RU is not a classic fitness room: there are no administrators, subscriptions or group classes: users book the studio themselves in the application and come to exercise on their own or with a trainer, for this there is basic fitness equipment. Since the halls of the network are rooms of up to 70 square meters, up to three people can be there at the same time. You can enter the studio throughout the day with a PIN code.
Renting a cardio machine for an hour is a new format from FITROOM.RU that appeared this year. Its main advantage is the absence of queues for the simulator, because it is also reserved in advance at any convenient time, and savings on the subscription.
The company has also updated the website in response to the wishes of regular customers and trainers and has developed a chat bot that will help you adjust your diet and create a training plan. While the bot is working in a demo version, it will be available to customers soon.
In addition, FITROOM.RU is actively working with franchisees: for example, in 2022, 15 franchises were opened under the brand of the network. “The software is a great advantage for future franchisees. Current partners control the studio’s work remotely with minimal involvement from anywhere in the world. Economic indicators, room occupancy, clients – all this is displayed in your personal account, — says Alexander Pislegin, founder of FITROOM.RU. — Our company is scaling up, studios are opening in different cities of Russia. We are not resting on our laurels, we are building relationships with professional equipment suppliers and are ready for further development.”.
Author:
Irina Pecherskaya
Source: RB
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