Apple’s long-awaited mixed reality glasses (XR) Reality Pro is expected to launch in 2023. But Chinese HTC is not worried about the Cupertino giant launching as a competitor.
Cher Wang, HTC’s co-founder and CEO, spoke about the subject while attending MWC 2023 in Barcelona, Spain. Later, executive believes new Apple product should launch “very soon”.
“I think the launch could happen in the middle or end of this year,” the manager said. CNBC. Also, Wang believes Apple should focus on mixed reality glasses rather than an augmented reality product.
“Apple is always more cautious. I think the market is big enough, it’s likely to come,” said Cher Wang. For the manager, Apple’s headset will have a positive impact and help the adoption of mixed reality glasses.
Despite having a small market share, the Chinese brand produced 100,000 XR devices in Q2 of 2022. Counterpoint ResearchThis represented a 158% increase compared to 40,000 units in the same period of 2021.
Betting on the expansion of the metadata store, HTC announces new Vive XR Elite headset in January 2023. Targeting “gaming, fitness, and productivity”, the device is up for pre-order for US$1,099 (about R$5,715 in current direct conversion).
About Apple Reality Pro
Few years ago, Apple working on headphone development supposedly called Reality Pro. According to preliminary information, BloombergMixed reality glasses with xrOS operating system will be released in the second quarter of 2023.
However, the North American publication had already reported the possibility of the headset appearing only in the second half of this year. Like this, the model could launch alongside the iPhone 15 in the fourth quarter.
Source: Tec Mundo
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