The change was driven by Microsoft’s success with ChatGPT and the general growing interest in productive AI. It is reported that this trend has caused a re-evaluation of technology development in this field by giants such as Apple and Amazon.

The DigiTimes report says the new trend will drive the development of next-generation processors optimized for AI. Thanks to the neural subprocessor in Apple Silicon, Apple already has a significant advantage in this area in terms of local data processing.

However, the company has yet to fully leverage its AI software for content creation and deeper insights.

Source: Ferra

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