In 2022, VK’s revenue grew by 19% and amounted to 97.8 billion rubles. Online advertising has become the main source of income. The small and medium business segment continues to be the most active among advertisers. RB.RU got acquainted with the financial results.
During the reporting period, online advertising revenue increased by 29% to RUB 56.9 billion compared to the previous year. According to the company, advertising revenue grew due to the influx of advertisers against the background of an increase in the audience and their participation on key VK platforms.
Adjusted EBITDA increased by 8.9% to RUB 20 billion thanks to profitability growth in the Edtech and Business Technologies segments, the loss decreased from RUB 15.3 billion to RUB 2.9 billion, users of VK services accounted for more than 90% of the monthly turnover. Runet hearing.
- segment revenue “Social networks and content services” (VKontakte, Odnoklassniki, Zen, Mail.ru, VK Clips) increased by 22% over the year and reached 75.1 billion rubles.
- segment revenue “Educational Technologies” it grew by 4% in 2022, to 11 billion rubles.
VK’s fastest growing segment in the fourth quarter was “Business Technologies”. During the year, it grew by 83% in annual terms, to 5.8 billion rubles.
Author:
karina pardaeva
Source: RB
I am a professional journalist and content creator with extensive experience writing for news websites. I currently work as an author at Gadget Onus, where I specialize in covering hot news topics. My written pieces have been published on some of the biggest media outlets around the world, including The Guardian and BBC News.
