Flirting is more rewarding than video games, says Tinder CEO

During a meeting about online dating, Bernard Kim, Match Group CEO (Owner of brands like Tinder, Hinge, and OK Cupid) shared a personal experience of his spending on mobile games. Kim admitted to spending $50,000 on the game in three months. clash of clans and now he regrets the waste. The manager also said: going out and flirting with people is much more rewarding than playing online.

The clarification came when the manager was asked to compare the price elasticity of Tinder’s demand (economic concept) against mobile games. His response was to talk about his spending on Clash of Clans and the endless rewards of using dating apps.

“No one plays these games forever. After a certain point, people quit. So what’s left? ‘Oh my god, what did I really get out of this experience? Today is nothing but a really cool wall that isn’t cool,” he said.

Tinder and online games

Then he turned to the presenter and commented on the investment in the paid version of Tinder. According to the manager, going out and flirting with people using the app pays off much more. “Now see what you can come up with on Tinder – you meet your wife. It’s an immeasurable reward, something that will lead to a lifetime of incredible happiness.”

It’s worth noting that Kim is senior vice president of EA’s mobile arm and works at Zynga, two companies known for convincing people to spend money on game items. He now heads Match Group, which owns dating apps like Tinder, Hinge, and Match.com, whose revenue comes from subscriptions.

Ultimately, Bernard’s disclosure seems a bit of a joke, as the executive criticizes an industry he once belonged to.