ChatGPT, Microsoft and Google: Will your internet life change?

Created by the OpenAI initiative, ChatGPT has not only been the subject of the moment, but has become a thorn in the side of major technologies, especially Google. The tool stands out for its impressive ability to talk to users, create text and solve mathematical formulas.

The public, media and corporate interest in innovation has caused Google to rethink or develop solutions to compete with the chatbot. Given the fact that this is the main search engine, this could represent a change in the way we relate and work on the web.

How does ChatGPT work? The tool uses artificial intelligence through GPT, a neural network.. It learns information by training with large volumes of data and creates a knowledge base. In this way, it is possible to send a question or request via a prompt, and Chat will return with a response or create content as requested.

• when did the competition start Microsoft announced this year that DALL-E 2, a text-to-image conversion tool, has been integrated into Microsoft 365. The company also said it will include ChatGPT in all of its solutions.

So there was OpenAI chatbot integration with Bing (especially in Bing Chat). Alongside various innovations, the company revealed Copilot, the AI ​​that creates texts, slides, spreadsheets, analyzes data, creates automated notes and more (see an example below). On the other hand, Big G will add productive functions. workplace tools.

Discover a new way to work with Microsoft 365 Copilot; Next-generation AI features embedded in the Microsoft 365 apps you use every day. Learn more: https://t.co/fqTtN1tRVQ pic.twitter.com/gNjCQfGkdz

— Microsoft 365 (@Microsoft365) 16 March 2023

What about calls? Microsoft with ChatGPT, Google? It is important to consider some points here. According to Statista, about 85% of searches on the internet are found on Google, while Bing doesn’t even reach 10%.

Besides dominating the segment, it’s worth remembering that there’s a trend of “prioritized content to be made by and for people,” said NZN SEO analyst Anita Tobias. SHORT.

• “I believe This AI search will only filter users between those who are only interested in quick content and those who are interested in reading a good text and actually consuming what a brand has to offer,” adds the expert.

Google: Chatbots and Other Artificial Intelligence Models

Google has been researching and developing AI capabilities since the 2000s – but in 2017 it began to describe itself as an “AI first” firm. Here are some related initiatives:

• BERT (Bidirectional Encoder Representations from Transformers) – the artificial intelligence responsible for improving the Google Translate search engine and translations in recent years;

• LAMDA (Language Model for Dialogue Applications) – family of neural language models with speech applications. This is technology that a former great tech engineer claims to be his soul;

• Mom (Multitask Unified Model) – the model behind the next major search engine update that promises to deliver complex and personalized search results in multiple languages ​​and content formats;

• poet – Based on LaMDA, it works similar to ChatGPT: just enter a question or request and the tool will present a response or context.

The company is still working on a variety of productive AI technologies through its DeepMind division: Imagen (text-to-image), Imagen Video, Phenaki (both text-to-video), and others. But it is trying to release them for testing on a limited basis.

Now in March 2023, Google announced PaLM-E (Pathways language Model): it promises superior performance, combining and understanding languages ​​and assimilating images. The model even combines these resources to create complex commands for robots, recognize images and generate texts/captions from them.

This brings us to popularity GPT-4The GPT-3.5 update, ChatGPT’s core multilingual AI, was announced by OpenAI a few days ago.

Announcing the GPT-4, a major multimodal model with our best-ever results in capabilities and compatibility: https://t.co/TwLFssyALF pic.twitter.com/lYWwPjZbSg

— OpenAI (@OpenAI) 14 March 2023

This release brings the distinction of accepting image inputs combined with superhuman performance while performing academic and professional tasks. While this is a subtle change compared to version 3.5, GPT-4 is capable of generating website code from a description.For example.

ChatGPT and SEO: What changes?

Due to (or lack of) extensive improvement, the deployment of these AIs in major search engines could change the way we use information and how it is generated.

Therefore, some questions arise: will these technologies affect our searches? How do they change SEO strategies and other online reach techniques? And would content production be any different?

“It is too early to predict whether there will be an impact (positive or negative). [dessas ferramentas] for searches using conventional mechanisms,” he explained. SHORT Anita Tobias, SEO Analyst at NZN.

Is it possible to use ChatGPT in SEO?

However, the strategy community can leverage the capabilities of ChatGPT and its competitors for simple tasks like keyword research and title creation. In the latter case, it’s still worth a good anti-plagiarism conference.

Despite this, in the professional future “we will have more qualified users People who access websites through search engines and are interested in solutions and quick answers will likely switch to AI”.

• Everything new sparks the fire of excitement in people who begin to create millions of almost apocalyptic theories about the progress of these technologies. But the reality is that their supposedly large-scale arrival will take time.

“It’s enough time for professionals in the region to try to adapt to this new (and hypothetical) scenario,” Anita said.

ChatGPT has its flaws but…

The potential for such technology to produce inconsistent responses, quickly generate misinformation, and rendering text very similar to what is displayed in search results.

Despite this, content generation from chatbots, including major international tools, has been going on for some time. BuzzFeedfor example, he will use ChatGPT to create his celebrity tests.

• months ago networkA US website specializing in science and technology has been the target of a competitor’s investigation Futurism due to a series of articles created on these AIs.

The result of this study was an article that drew attention to plagiarism and factual errors in their productions, even after passing through so-called human surveillance. The problem spread around the world, and it didn’t take long for Cnet Editor-in-Chief Connie Guglielmo to acknowledge the problem.

“In some cases, our plagiarism checker was not used correctly by the publisher or was not able to catch the sentences. [completas] or partial, very similar to the original language,” he wrote in a note.

Can chatbots steal jobs?

Last year, we talked about it in an issue of the magazine. SHORT The capacity of the GPT-3 was already impressive behind a text authoring tool called Jasper.

With 55,000 customers, we offer simple web-optimized text such as product descriptions and images, as well as digital ad copy, social media posts, etc. used to create.

OpenAI had disclosed wired, which at that time already had competitors with more than 1 million customers. Anyway, there’s a whole market associated with the advantage of getting texts fast.

But things change when it comes to highly informative, robust and creative content for the web. “There is no such thing as optimizing content just for the algorithm.just like it’s not for chatbots”, Anita argued.

The professional even stressed the importance of following Google’s guidelines, the main engine of the moment where quality comes first.

Although suspicious posts are still sifted through the search engine, their updates are increasingly targeting the “human” aspect and answering users’ questions correctly, as we said above.

According to Anita, this is the challenge of “yesterday, today and tomorrow” for both SEO and strategists and brands looking to secure authority. Then there is no point in complaining that your content is the same as most other content on the web. Who warns friend!

*This is exclusive content created by The BRIEF for its sister TecMundo. We are a free newsletter about technology, business and behavior. Do you like it? Just sign below!