According to the plans of the marketplace, around 100 household appliances and electronic products will be offered under the new brand. Including refrigerators, washing machines, vacuum cleaners, mixers, mixers and televisions.
A few months after the start of sales, the product range is planned to be expanded with tablets, laptops and smartphones. The company explained the emergence of its trademark with the lack of supply in the market and the increase in demand in this segment.
Recall that in 2022, sales of home appliances and electronics increased by 97% on the Wildberry website. These data confirm the claim that the demand for such products is increasing.
It is reported that the company plans to produce household appliances both in Russia and in China.
Source: Ferra
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