So far, this powdered beer is non-alcoholic. It is traditionally brewed and then “processed and ground into a soluble powder”.
The company will test it by mid-2023, but the plan is to expand exports as well as start producing an alcoholic version soon. The creators promise significant savings on product shipping.
The managing director of Monks’ partner company writes that it’s not just about bringing a new product to market, it’s also about violating the “beer business model.”
Source: Ferra
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