TikTok started losing audience in March 2022 when new videos were banned. In March 2023, app traffic was 2 times lower than in the same period last year.
As MegaFon specialists noted, this social network solution revealed the entire segment of video segments in Russia – in 2022, the total mobile traffic in services decreased by 55%. The TikTok audience is gathered on other platforms such as YouTube Shorts, Yappy, VK Clips and others.
The Likee service showed itself best of all, it became the most growing among Russian users. In the beginning with the beginning of the school holidays soon doubled. For the year, the growth was 300%.
In addition, MegaFon noticed traffic growth in the popular Russian services Yappi and VK Clips. In their main influx, autumn and New Year holidays were observed.
Source: Iphones RU
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