The deal to buy the Realweb advertising agency cost Qiwi 1.773 million rubles, according to the financial group’s annual report.
The company spent this amount to buy a 79% stake in Realweb in December 2022.
Previously, the amount of the transaction was not disclosed. Realweb co-owner Emin Avetisyan told Forbes that it is “within market value.”
RealWeb positions itself as a “full-cycle digital agency”, providing services for creating media and video advertising, placing contextual advertising, SEO promotion, SMM and others. Among the clients are VTB, Alfa-Bank, Huawei, HeadHunter and others.
According to Alexander Stepanov, CEO of DigitalBudget, Realweb occupies about 8-10% of the entire Russian online advertising market.
Author:
anastasia mariana
Source: RB
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